“There’s something very raw about concrete that makes each piece different.” At her ceMMent studio in old Jaffa, Marit Meisler transforms a traditionally cold material into a warm line of Judaica and home decor products. Meisler has always felt drawn toward contemporary architecture, especially in its use of concrete.
Meisler started her company in 2006 as a response to people like her who identified strongly with their Jewish identity but led modern lifestyles. She noticed that the majority of Judaica designs didn’t really match their homes or tastes, finding them too ornate or visually busy.
When Meisler began, it was rare for artists to work with concrete. While the material has lately figured as a trend in interior design, ceMMent remains the only Judaica company that currently works with concrete. Far from creating pieces that are bulky or heavy, Meisler has turned cement into a comfortable and inviting medium. She infuses cutting edge style into Jewish traditions that are thousands of years old. As a result, her handmade items are humble yet refined, minimalistic and modern. She makes the most of clean lines that are interesting, tactile, and aesthetically pleasing.
Meisler prefers her “concrete finish smoother rather than rough” and uses geometric shapes in her compositions. She notes that many customers prefer Judaica that isn’t so straightforward, such as the popular “three line” shin mezuzot, displaying the bare bones of the Hebrew letter. A piece of Judaica “doesn’t have to have Jerusalem decoration on it to be holy,” she says. She likes to see how minimal she can go yet still preserve the essence of the object she’s creating.
Meisler’s work has been exhibited in museums worldwide. We are excited to announce the launch of a CeMMent collection at Judaica.com. We’ve curated some of Meisler’s most popular pieces. You can browse the collection here.
Marit Meisler, Photo Credit: Kfir Ziv
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